LinkedIn can be an anonymous, purely transactional marketplace if you want to see it and use it that way. It can be a warm, vibrant and human place for you to share ideas and build “glue” between yourself and other LinkedIn users.
You get to decide what LinkedIn will be for you!
Here are seven things your LinkedIn profile says about you — whether you want it to, or not!:
#1. Your profile tells the world how you see yourself professionally — in your LinkedIn headline and your Summary, especially. You get to choose your own brand. Your past job titles do not make up your brand all by themselves! Your present job title doesn’t, either. Your Headline and Summary could be completely different from your current job and your past jobs — it’s entirely up to you.
#2. Your profile tells us the side of you that you’ve chosen to make public on LinkedIn — in your headline and your profile photo, especially. There are many faces you could show us — your photo tells us which one represents you as you see yourself.
#3. Your profile tells us how strongly your current role influences your brand. — Some people make their LinkedIn profile all about their current job. Some people make their profile all about their career before and beyond their current job, and some people make their profile about themselves as people who happen to have jobs. You get to choose — and you also have to choose! Every branding decision is a choice.
#4. Your profile tells us what you think is important in your work history. — Some LinkedIn profiles include long lists of keywords. These profiles tell us that a LinkedIn user wants us especially to know about their technical or functional skills in standard categories. Some people use the work history section of their LinkedIn profile to tell Dragon-Slaying Stories, instead — the times when they came, saw and conquered at their past jobs (or at school).
#5. Your profile tells us how proficient and comfortable you are with written English (or whatever language your profile is written in).
#6. Your profile tells us how you are most comfortable addressing strangers.
Some LinkedIn profiles are businesslike and formal. Others are casual.
#7. Your profile tells us what you care about. The blog posts you’ve written, the Influencers you follow and other profile categories tell LinkedIn users what’s most important to you, at work and elsewhere.
When it hits you how momentous your LinkedIn profile or can be in expressing your personality, perspective, and values, you realize that the words you choose to describe yourself on LinkedIn carry a lot of weight.
Your next step is to start writing.
Don’t censor yourself.
Write a lot, until you are comfortable with your self-description.
-An extract from an article by Liz Ryan
Contact us if you plan to switch jobs or for help on making better career choices!
(All views and opinions expressed in this article are those of the author and do not necessarily represent MentorYes’s viewpoint or recommendations. Readers are advised to consider and evaluate the views presented here before implementing them in their preparation or otherwise.)